|Peter Brown Hoffmeister, author of The Intentional Art of Failure|
|Anne Osterlund presenting "Sweat The Small Stuff"|
Anne says, "92% of submissions are full of grammar and spelling mistakes - so if you are not doing that you are already in the top 8%."
|Heidi Schulz, author of Hook's Revenge|
Heidi write middle grade humor and has a really good sense of her audience and a word of caution. "Surprise and an exchange of power are the keys to humor. Be careful of the kind of humor that takes power from the powerless. It can be an act of bravery to not laugh when everyone else is." Punch up, not at those smaller than you. Humor ca engender sympathy. We laugh with Groot and Rocket and then later we care about them. Her best piece of writing advice, "be brave."
Jason also had concrete sales advice, "have facebook and 1 more social media place you interact. 3 times a day, share something awesome and share somebody else, because nobody cares about you but they start caring about you when you start talking about them. Then comment intelligently or at least hilariously on at least one thread, ask a question or pick a fight. Post at least 21 times a week, but only mention a blog post and your book 1 time each week, unless you are doing a special promo."